DALLAS, TEXAS (1995 – 2001)
Lancaster served as a member of the company’s executive committee, participating in 16 acquisitions the company completed to complement i2’s product families. He was also actively involved in the company’s investments in more than 40 portfolio companies through its Venture Business.
Lancaster’s creative initiatives at i2 regarding Value-Based Selling Methodologies, Strategic Consulting, Vertical Marketing, and Compensation and Recruiting are also well recognized in the software industry. The creation of a strategic consulting organization, using internal managers and external consultants from firms such as McKenzie, Booz Allen, Bain, Mercer and ATK, was recognized for providing deep vertical market knowledge and significantly enhancing i2 customer retention.
Lancaster is one of only three i2 employees designated as a company Fellow for his distinguished achievements and contributions, and the only employee to be named to i2’s President’s Club for six consecutive years.